Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

Rated 4.4 out of 5
Based on 586 reviews
$7.00 NZD
Rated 4.4 out of 5
Based on 586 reviews

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

New to haircare bars? Not sure which is right for you? Take our quiz!

Sizes:
Full (110g) 80 uses
Mini (15g) 10 uses
Quantity:

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

Long-lasting, easy to use, and safe for colour-treated hair, too!

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

pH balanced

Net weight: 15g (0.53oz)

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Ready for an easy-to-use shampoo bar? Wet your hair and the bar. Massage the bar into your roots throughout your scalp. Put the bar down and lather shampoo into hair.
Rinse (and repeat, if needed) and follow with conditioner.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!

Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Potential allergens: Fragrance, Essential Oil, Coconut, Linalool

Scientifically-proven, natural ingredients

What's in our Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and colour

Betaine

Soften and smooth

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and colour

Betaine

Soften and smooth

Reviews

Rated 4.4 out of 5
Based on 586 reviews
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average rating 4.4 out of 5
Based on 586 reviews
  • 5 Stars
    391 Reviews
  • 4 Stars
    94 Reviews
  • 3 Stars
    52 Reviews
  • 2 Stars
    22 Reviews
  • 1 Star
    27 Reviews
85% of reviewers would recommend this product to a friend
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586 Reviews
Reviewed by Stephanie, from New Zealand
Verified Buyer
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
45 - 54
My hair texture
Fine
My hair shape
Straight
My oil production
Dry
Rated 5 out of 5
Review posted

Messy but perfect

What my hairdresser recommended

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Reviewed by Darlene P., from United States
Verified Buyer
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
My hair texture
Thick
My hair shape
Wavy
My curl type
1C
My oil production
Moderate
Rated 4 out of 5
Review posted

Latered up good

It lathered very good. Really didn't notice if it took the brassy out or not. Still looked like it always did. Maybe thats just how my hair is. I don't know.

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Reviewed by Koren W., from New Zealand
Verified Buyer
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
45 - 54
Rated 5 out of 5
Review posted

Purple shampoo

Got it for mum, she loves it, her hair is platinum now :)

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Reviewed by Tracy C., from New Zealand
Verified Buyer
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
65+
My hair texture
Medium
My hair shape
Straight
My oil production
Dry
Rated 5 out of 5
Review posted

Purple shampoo bar

Keeps my grey hair looking fabulously grey with no brassy tones. My hair has body and shine and looks good. Very pleased with this bar.

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Reviewed by Marg C., from Australia
Verified Buyer
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

So easy

Love the convenience of this product, so handy in our rv, no need to take bottles of shampoo..

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