{ "metafields": { "top_banner": {}, "title_w_description": {"background_color":["#ffffff"],"block_order":["2"],"description_html":["\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Cruelty-Free-Certifications.jpg?v=1589506402591\" class=\"fr-fic fr-dib\" style=\"width: 400px;\"\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eAt Ethique, caring for people and the planet is at the heart of everything we do. It\u0026rsquo;s our belief that this care includes being good to the creatures we share the planet with too. Our products are purposefully vegan \u0026amp; cruelty free and have been from the start. The difference? They\u0026rsquo;re two distinct positions and we won\u0026rsquo;t compromise on either.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eAnimal cruelty free means that a product was manufactured without harming or killing animals. The most obvious example of this cruelty is testing of products or ingredients on animals. Not only does Ethique not test on animals, but we only use ingredients that haven\u0026rsquo;t been tested on animals. We won\u0026rsquo;t take the dishonest and disingenuous route of getting another organisation to test on animals for us either.\u0026nbsp;\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eWhy would we when there are so many harm-free alternatives?\u0026nbsp;\u003c\/p\u003e"],"title":["Ethique is cruelty free and vegan"]}, "comparison_block": {}, "image_with_text": {"description_html":["\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eFortunately, there are immense volumes of data available to us (and other organisations, of course) about ingredient safety and efficacy. This information renders animal testing unnecessary for most companies. Instead, the best course of action is to formulate products based on the data and the safety it proffers. Then, test those products on willing human participants.\u0026nbsp;\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eTaking an absolute stance against animal testing is not without its consequences. While the practice is illegal in many countries including New Zealand, India, and the EU, Chinese law mandates that all products in physical stores be tested on animals first. This means our bars won’t be available on shelves in China until the current legislation is overturned, but the good news is that these rules don’t apply to anything sold directly to consumers. Our Chinese fans can still buy from us online.\u003c\/p\u003e","\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003e\u003cstrong\u003eAnother promise? Vegan ingredients, without exception.\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eThis means we don\u0026rsquo;t use any ingredients derived from animals. Even if an animal doesn\u0026rsquo;t die in production, there\u0026rsquo;s too much risk of poor treatment and exploitation for us to be involved.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eOur commitment to 100% cruelty free and vegan products, without exception, is proven. We\u0026rsquo;re triple certified cruelty-free \u0026amp; Vegan by \u003ca href=\"https:\/\/www.choosecrueltyfree.org.au\/cruelty-free-vegan-list\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cu\u003e\u003cstrong\u003eCCF AU\u003c\/strong\u003e\u003c\/u\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/features.peta.org\/cruelty-free-company-search\/cruelty_free_companies_company.aspx?Com_Id=4246\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cu\u003ePETA\u003c\/u\u003e\u003c\/strong\u003e\u003c\/a\u003e who have all given us the tick. To be frank, it\u0026rsquo;s strange and unfortunate that this is a stance we take and not an expected part of doing business. We\u0026rsquo;ve proven that naturally derived, plant-based ingredients do a far superior job, with none of the harm. But it\u0026rsquo;s a stance that we will never change.\u003c\/p\u003e"],"image":[[{"filename":"Cruelty-Free-No-Animal-Testing.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1589442933643,"key":"48534454314\/1589442933643\/Cruelty-Free-No-Animal-Testing.jpg","scope":"48534454314","handle":"1589442933643","src":"https:\/\/cdn.accentuate.io\/48534454314\/1589442933643\/Cruelty-Free-No-Animal-Testing.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/48534454314\/1589442933643\/Cruelty-Free-No-Animal-Testing.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F48534454314%2F1589442933643%2FCruelty-Free-No-Animal-Testing.jpg%3Fv%3D0\u0026c_options=","width":600,"height":400,"aspect_ratio":1.5}],[{"filename":"Ingredients-Ingredients-cropped.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1589443405050,"key":"48534454314\/1589443405050\/Ingredients-Ingredients-cropped.jpg","scope":"48534454314","handle":"1589443405050","src":"https:\/\/cdn.accentuate.io\/48534454314\/1589443405050\/Ingredients-Ingredients-cropped.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/48534454314\/1589443405050\/Ingredients-Ingredients-cropped.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F48534454314%2F1589443405050%2FIngredients-Ingredients-cropped.jpg%3Fv%3D0\u0026c_options=","width":600,"height":401,"aspect_ratio":1.4962593516209477}]],"image_position":["left","right"],"order":["3","4"],"title":["",""]}, "paragraph": {} } }