{ "metafields": { "top_banner": {}, "title_w_description": {"background_color":["#ffffff","#ffffff"],"block_order":["2","4"],"description_html":["\u003cp\u003eWe’re big believers in the honest and fair trade of ingredients and in particular, direct trade partnerships with producers, wherever possible. Direct trade ensures that local growers receive stable prices, reliable income and good working conditions. It has far reaching benefits for the communities' where our ingredients are produced.\u003c\/p\u003e\u003cp\u003eDirect trade is like fair trade, but instead of working through an intermediary, we hold these relationships ourselves so we can be truly confident that the prices we pay are fair and the communities working conditions safe. We strongly believe in paying a fair price for great products and partnerships with suppliers who share our commitment for environmental protection\u003c\/p\u003e\u003ctable style=\"width: 100%;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Direct-Trading-Fair-Pricing.png?v=1589433931437\" class=\"fr-fic fr-dib\"\u003eFair prices back to communities\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003eNo big conglomerates are taking their cut, so families have more for education, healthcare and other essentials\u003cspan style=\"color: rgb(65, 65, 65); font-family: sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e.\u003c\/span\u003e\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 5%;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Direct-Trading-Enviroment.png?v=1589433961260\" class=\"fr-fic fr-dib\"\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eLess environmental impact \u003cbr\u003e\u003c\/strong\u003eWhen communities aren't struggling to survive, they are more inclined to look after their environment, rather than over-using and ultimately destroying their natural resources.\u003c\/div\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 5%;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Direct-Trading-Economic-Investment.png?v=1589433994256\" class=\"fr-fic fr-dib\"\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eEconomic investment \u003cbr\u003e\u003c\/strong\u003eHelps families learn the processes and buy equipment, then offers the support they need to succeed.\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 5%;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Direct-Trading-Transparency.png?v=1589434013351\" class=\"fr-fic fr-dib\"\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eTrue transparency\u003cbr\u003e\u003c\/strong\u003eWe can visit these families and see the working conditions and farming practises for ourselves. This approach is based on partnership with the producers, so embodies our B Corp principles.\u003c\/div\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","\u003cp\u003eWe prefer to have direct trade partnerships wherever possible. However, when the quantities we require of certain ingredients (e.g. rosehip oil) are too small to allow for this, we purchase from fair trade sources.\u003c\/p\u003e\u003cp id=\"Samoa\"\u003e\u003cstrong\u003eHere are some of our Direct Trade Partnerships:\u003c\/strong\u003e\u003c\/p\u003e\u003ctable style=\"width: 100%;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 25%;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Direct-Trading-Women-in-Business-Development.png?v=1589439303762\" class=\"fr-fic fr-dib\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 4.9723%;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 70.0553%; vertical-align: middle;\"\u003e\u003cstrong\u003eWomen in Business Development Inc (WIBDI), Samoa\u003c\/strong\u003e\u003cbr\u003eOur longest standing Direct Trade Partnership is with the wonderful WIBDI team in Samoa whom we purchase the vast majority of our coconut oil from. Coconut oil is one of the key ingredients used in our products. WIBDI works across over 183 villages helping to create organic agriculture businesses that supply products like coconut oil, dried bananas and coffee all over the globe.\u003cp\u003eWomen in Business have worked alongside families to establish coconut farms by teaching them essential processes, helping fund the purchase of equipment and offering their ongoing support. These are inter-generational businesses, as coconut palms take six to ten years to start fruiting and at least 15 to reach peak production. We also use a lot of coconut oil. It makes an appearance in most of our bars thanks to its light, moisturising properties. Because we use this fairly traded coconut oil, we can replace palm oil in our products, without shifting the environmental damage somewhere else.\u003c\/p\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003ctable style=\"width: 100%;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 70%;\"\u003e\u003cstrong\u003eAsili Oils, Rwanda\u003c\/strong\u003e\u003cbr\u003eAsili Oils produces natural cosmetic ingredients for customers around the world to benefit Rwandan smallholder farmers. This social enterprise helps connect hundreds of small-holder farmers with international brands (such as Ethique!).\u003c\/td\u003e\u003ctd style=\"width: 5%;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 20%;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Direct-Trading-Asili-Oils.png?v=1589438678418\" class=\"fr-fic fr-dib\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cstrong\u003eFarming Co-ops, Ghana\u003c\/strong\u003e\u003cbr\u003eOur organic, fair trade cocoa butter is sourced from cooperatives in Ghana.\u003c\/p\u003e\u003cp id=\"Cupuacu\"\u003e\u003cstrong\u003ePlantus, South America\u003c\/strong\u003e\u003cbr\u003ePlantus provides our fair trade babassu and cupuacu oils from South America. They work in partnership with the NGO Fitovida, in developing programs for environmental preservation and extra income through manufacturing products like babassu and cupuacu oils. They also provide training and education to the farming communities with a focus on sustainability and biodiversity.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e"],"text_color":["","#3c2d54"],"title":["Direct trading","Our Direct Trade Partnerships"]}, "comparison_block": {}, "image_with_text": {"description_html":["\u003cp\u003eFairness and respect for people fosters the same considerations for the environment. In developing countries, when people are desperate to feed their families, sustainability isn’t a priority. Fair wages enable people to think long-term about minimising waste, utilising raw materials and ensuring low-to-no environmental harm.\u0026nbsp;\u003c\/p\u003e\u003cp\u003eWhen people aren’t subsisting day to day, it’s also easier to make choices that protect their businesses for the long term, like producing a higher quality product and taking steps to preserve their local environment.\u003c\/p\u003e\u003cstyle type=\"text\/css\"\u003e\r\np.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 14.0px 'Helvetica Neue'; color: #212b36; -webkit-text-stroke: #212b36; background-color: #ffffff} span.s1 {font-kerning: none}\r\n\u003c\/style\u003e\u003cp\u003e\u003cstrong\u003ePictured:\u003c\/strong\u003e Ono from WiBD (far right) and one of the small family farmers who produces our coconut oil.\u003c\/p\u003e"],"image":[[{"filename":"Direct-Trading-Samoa.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1589438372899,"key":"48532652074\/1589438372899\/Direct-Trading-Samoa.jpg","scope":"48532652074","handle":"1589438372899","src":"https:\/\/cdn.accentuate.io\/48532652074\/1589438372899\/Direct-Trading-Samoa.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/48532652074\/1589438372899\/Direct-Trading-Samoa.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F48532652074%2F1589438372899%2FDirect-Trading-Samoa.jpg%3Fv%3D0\u0026c_options=","width":600,"height":401,"aspect_ratio":1.496259351620948}]],"image_position":["left"],"order":["3"],"title":["Stable prices equal environmental protection "]}, "paragraph": {}, "nosto_block": {} } }