{ "metafields": { "top_banner": {}, "title_w_description": {"background_color":["#ffffff","","#f7f7f7","#f7f7f7"],"block_order":["1","","6","8"],"description_html":["\u003cstyle type=\"text\/css\"\u003e\r\n\tp.p1 {\r\n\t\tmargin: 0.0px 0.0px 0.0px 0.0px; text-align: center; font: 12.0px 'Avenir Light'\r\n\t}\r\n\r\n\u003c\/style\u003e\u003cp\u003e\u003cspan style=\"font-size: 18px;\"\u003eAlmost 200 million plastic lip balm tubes are binned every year and the vast majority are never recycled. So, we think lips need a shake-up. We've created a range dedicated to doing good; for the planet, for people and of course, for your lips.\u0026nbsp;\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003ciframe width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/WFjchROndfI\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003ca href=\"http:\/\/www.ethiqueworld.com\/collections\/lipbalms\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/ETHIQUE-lip-balm-range.png?v=1618202835884\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cstyle\u003e\r\n\tdiv#dynamic-page iframe {\r\n\t\tmax-width: 100%; padding: 0 15px; max-height: 40vh;\r\n\t}\r\n\r\n\u003c\/style\u003e","","\u003cstyle type=\"text\/css\"\u003e\r\n\ttable.padded-table td {\r\n\t\tpadding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px;\r\n\t}\r\n\r\n\u003c\/style\u003e\u003cp\u003eOur lip balms have been carefully crafted from a nourishing blend of plant-based ingredients for healthy, happy lips. So good, you'll want to finish the entire tube.\u003c\/p\u003e\u003ctable border=\"0\" class=\"padded-table\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-Ingredient-Moringa-oil.png?v=1618263033829\" class=\"fr-fic fr-dib\" style=\"width: 200px; height: 200px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-Ingredient-Castor-oil.png?v=1618263559638\" class=\"fr-fic fr-dib\" style=\"width: 200px; height: 200px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; vertical-align: top; text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-Ingredient-Cocoa-Butter.png?v=1618263876074\" class=\"fr-fic fr-dib\" style=\"width: 200px; height: 200px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; vertical-align: top; text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-Ingredient-Jojoba-Oil.png?v=1618263959233\" class=\"fr-fic fr-dib\" style=\"width: 200px; height: 200px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cstyle type=\"text\/css\"\u003e\r\n\t\t\t\t\tp.p1 {\r\n\t\t\t\t\t\tmargin: 0px 0px 0px 0px; font: 12.0px 'Avenir Light'\r\n\t\t\t\t\t}\r\n\t\t\t\t\t\r\n\t\t\t\t\tspan.s1 {\r\n\t\t\t\t\t\tfont: 12.0px Avenir\r\n\t\t\t\t\t}\r\n\r\n\t\t\t\t\u003c\/style\u003e\u003cp\u003eOur\u003cstrong\u003e\u0026nbsp;Moringa oil\u003c\/strong\u003e is organic and Fairtrade. It has a high concentration of fatty acids and antioxidants giving it excellent hydrating properties.\u003c\/p\u003e\u003c\/td\u003e\u003ctd class=\"fr-thick\" style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cp\u003e\u003cstrong\u003eCastor oil\u0026nbsp;\u003c\/strong\u003eis a nourishing, hydrating oil that’s rich in fatty acids – most abundantly ricinoleic acid. It is an excellent emollient that nourishes and forms a protective barrier on the skin.\u003c\/p\u003e\u003c\/td\u003e\u003ctd class=\"fr-thick\" style=\"width: 25%; vertical-align: top; text-align: center;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cp\u003eOur \u003cstrong\u003eCocoa butter\u003c\/strong\u003e is organic and Fairtrade. A fantastic emollient, meaning it forms a great protective barrier on the skin to leave it soft, nourished and hydrated – not to mention, it smells incredible!\u003c\/p\u003e\u003c\/td\u003e\u003ctd class=\"fr-thick \" style=\"width: 25%; vertical-align: top; text-align: center;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cp\u003e\u003cstrong\u003eJojoba oil\u003c\/strong\u003e is very similar in structure to the oils we all naturally produce. It is an excellent moisturiser for almost all skin types as a result, and forms a protective barrier on the skin.\u003cspan style=\"color: rgb(65, 65, 65); font-family: sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e","\u003ctable style=\"width: 100%;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eHow to use our twist-less lip balms?\u0026nbsp;\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003ePush up the bottom of the tube. Apply a couple layers on to your lips as often as needed. Push the balm down by gently tapping the bottom on the hard surfact.\u0026nbsp;\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eDo you twist for more product?\u0026nbsp;\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eNo plastic twisty bottoms here. All you need to do is firmly push the bottom of the lip balm up. If you're in a cooler environment, the product can be a bit tight for your very first use. Blast the outsides of the tube for a few seconds with a hair dryer, or warm it between your hands. Push up slowly and push up only what you need.\u003c\/p\u003e\u003cbr\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eWhat's the best way to push it back down again?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eGently! Tap it on the table, push gently with the cap or fingers held flat.\u003c\/p\u003e\u003cbr\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eHow long will each tube last?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eOur lip balms are well over double the size of typical lip balms so will last twice as long!\u003c\/p\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 5%;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cstrong\u003eAre these home compostable?\u003c\/strong\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eBoth the tube and the box are home-compostable. Once you're done, simply pop it in your garden to break down and nourish the earth. Ripping it up will make the process quicker.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eWhat's the coating made out of?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eUnlike some other cardboard tubes lined with plastic to stop the product from being absorbed into the board, we've used a very common plant wax - the same as what coats some sweets and chocolates. 100% biodegradable and naturally occuring.\u003c\/p\u003e\u003cbr\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eAre these cruelty-free and vegan?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eAbsolutely - all Ethique products are certified vegan and cruelty-free.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eWill you expand your skincare\/makeup line?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eAbsolutely - but not quite yet. If you have any great ideas, flick us an \u003ca href=\"mailto:hello@ethique.com\"\u003e\u003cu\u003eemail\u003c\/u\u003e\u003c\/a\u003e with your suggestion.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"http:\/\/www.ethiqueworld.com\/collections\/lipbalms\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/ETHIQUE-lip-balm-range.png?v=1618204479122\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e"],"text_color":["","","",""],"title":["Do good with Ethique lip balms","","We only use the good stuff!","Ethique lip balm FAQs"]}, "comparison_block": {}, "image_with_text": {"description_html":["\u003cp\u003e\u003cstrong\u003eEthique lip balms are so good, you'll never lose the tube. \u0026nbsp;\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWe throw almost 200 million plastic lip balm tubes in the bin every year and the vast majority are never recycled. And chances are, they’re not all in the bin – they’re in your jacket, bag, your other bag, lost in your luggage – and that’s just the ones you can remember.\u003c\/p\u003e\u003cp\u003eSo, we wanted to shake things up and make sure we made a lip balm that you’ll actually want to finish – and one that doesn’t cost the Earth (if you do lose it or forget about it).\u003c\/p\u003e\u003cp\u003eDo good for your lips with our lip balms – packed with nourishing plant-based ingredients; cocoa butter, castor seed, moringa and jojoba oils to hydrate and leave your lips feeling smooth and supple for longer. This concoction of heavy-moisture-hitters lock in hydration for your lips – 94% of testers found an immediate improvement in the appearance of dry lips!\u003c\/p\u003e","\u003cp\u003e\u003cstrong\u003eAlmost 200 million plastic lip balm tubes head to landfill every year.\u0026nbsp;\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOur lip balms are packaged in 100% plastic-free, home-compostable tubes for hydration that won’t cost the Earth. Unlike some other cardboard tubes lined with plastic to stop the product from being absorbed into the board, we've used plant wax in the lining of our tubes to help you push the product up and down easily. What does this mean for the planet? It's 100% plastic-free and home compostable, and plastic twist-ups are a thing of the past!\u003c\/p\u003e\u003cp\u003eOnce you’ve finished caring for your lips and doing good with each balm, simply pop the tube into the compost, bury it in the soil or a plant pot where it will naturally break down and support new growth.\u003c\/p\u003e","\u003cp\u003e\u003cstrong\u003eWe’re big believers in the honest and fair trade of ingredients and in particular, direct trade partnerships with producers, wherever possible.\u0026nbsp;\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe luxurious blend of ingredients we've packed in our lip balms are no exception! We source fairly traded sustainable ingredients from Rwanda and Samoa and pay a fair price to ingredient producers (predominantly women in these regions). Direct trade ensures that local growers receive stable prices, reliable income and good working conditions. It has far reaching benefits for the communities’ where our ingredients are produced.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePictured:\u003c\/strong\u003e Our organic moringa oil which is sourced via a direct trade partnership with a co-operative in Rwanda, providing important income to help develop and support the local communities.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethiqueworld.com\/pages\/direct-trade\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-Website-Button-Direct-Trade.png?v=1618268161707\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDiscarded plastic lip balm tubes are a common find on beaches around the world. We buy almost 200 million every year and unfortunately, whilst some of them may be recyclable, statistically the vast majority will not be - which means almost every lip balm tube ever made still exists on the planet today.\u0026nbsp;\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eI have been working on a solution to this problem for a long time, however finding quality cardboard tubes with the right lining has been challenging. I wanted this range to have a positive effect on people too, which is why we have filled it with fair trade oils like Moringa and coconut, and cocoa butter. Each ingredient is carefully chosen for how it cares for your lips, and the positive impact for the farmers and the communities who produce it.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eI'm so delighted that we are finally releasing these after over two years of research and development and I can't wait to see what people think about them!\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e- Brianne, Ethique founder and CEO\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/ethiqueworld.com\/blogs\/behind-the-scenes\/lipbalms\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-Website-Button-Read-More-Brianne.png?v=1619041200162\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e"],"image":[[{"filename":"Ethique_Juicy_Lip_Balm_-_In_Use.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1618822583846,"key":"79454863402\/1618822583846\/Ethique_Juicy_Lip_Balm_-_In_Use.jpg","scope":"79454863402","handle":"1618822583846","src":"https:\/\/cdn.accentuate.io\/79454863402\/1618822583846\/Ethique_Juicy_Lip_Balm_-_In_Use.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/79454863402\/1618822583846\/Ethique_Juicy_Lip_Balm_-_In_Use.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F79454863402%2F1618822583846%2FEthique_Juicy_Lip_Balm_-_In_Use.jpg%3Fv%3D0\u0026c_options=","width":500,"height":500,"aspect_ratio":1}],[{"filename":"Ethique-Compostable-PAckaging-for-Lip-Balms.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1618822485576,"key":"79454863402\/1618822485576\/Ethique-Compostable-PAckaging-for-Lip-Balms.jpg","scope":"79454863402","handle":"1618822485576","src":"https:\/\/cdn.accentuate.io\/79454863402\/1618822485576\/Ethique-Compostable-PAckaging-for-Lip-Balms.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/79454863402\/1618822485576\/Ethique-Compostable-PAckaging-for-Lip-Balms.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F79454863402%2F1618822485576%2FEthique-Compostable-PAckaging-for-Lip-Balms.jpg%3Fv%3D0\u0026c_options=","width":500,"height":500,"aspect_ratio":1}],[{"filename":"Ethique-Lip-Balms-Do-Good-For-People.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1618221728215,"key":"79454863402\/1618221728215\/Ethique-Lip-Balms-Do-Good-For-People.jpg","scope":"79454863402","handle":"1618221728215","src":"https:\/\/cdn.accentuate.io\/79454863402\/1618221728215\/Ethique-Lip-Balms-Do-Good-For-People.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/79454863402\/1618221728215\/Ethique-Lip-Balms-Do-Good-For-People.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F79454863402%2F1618221728215%2FEthique-Lip-Balms-Do-Good-For-People.jpg%3Fv%3D0\u0026c_options=","width":500,"height":500,"aspect_ratio":1}],[{"filename":"Ethique-Lip-Balms-With-Brianne-West.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1618265044638,"key":"79454863402\/1618265044638\/Ethique-Lip-Balms-With-Brianne-West.jpg","scope":"79454863402","handle":"1618265044638","src":"https:\/\/cdn.accentuate.io\/79454863402\/1618265044638\/Ethique-Lip-Balms-With-Brianne-West.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/79454863402\/1618265044638\/Ethique-Lip-Balms-With-Brianne-West.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F79454863402%2F1618265044638%2FEthique-Lip-Balms-With-Brianne-West.jpg%3Fv%3D0\u0026c_options=","width":500,"height":500,"aspect_ratio":1}]],"image_position":["left","right","left","right"],"order":["3","4","5","7"],"title":["Do good for your lips","Do good for the planet","Do good for people",""]}, "paragraph": {}, "nosto_block": {"block_order":["2"],"nosto_id":["nosto-pages-lipbalms-1"]} } }