{ "metafields": { "top_banner": {"block_order":["1"],"description":["\u003cp\u003eWe depend on water. The plants and creatures we share the planet with do too. It’s a life sustaining resource and seemingly everywhere. Water falls from the sky, surges through rivers and fills our oceans. For those of us lucky enough, it flows from our taps and showers too. We’re surrounded by water and we take it for granted. We shouldn’t.\u003c\/p\u003e"],"desktop_image":[[{"filename":"Saving-Water-Banner-Desktop.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1589506906306,"key":"48534749226\/1589506906306\/Saving-Water-Banner-Desktop.jpg","scope":"48534749226","handle":"1589506906306","src":"https:\/\/cdn.accentuate.io\/48534749226\/1589506906306\/Saving-Water-Banner-Desktop.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/48534749226\/1589506906306\/Saving-Water-Banner-Desktop.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F48534749226%2F1589506906306%2FSaving-Water-Banner-Desktop.jpg%3Fv%3D0\u0026c_options=","width":1440,"height":495,"aspect_ratio":2.909090909090909}]],"mobile_image":[[{"filename":"Saving-Water-Banner-Mobile.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1589506914071,"key":"48534749226\/1589506914071\/Saving-Water-Banner-Mobile.jpg","scope":"48534749226","handle":"1589506914071","src":"https:\/\/cdn.accentuate.io\/48534749226\/1589506914071\/Saving-Water-Banner-Mobile.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/48534749226\/1589506914071\/Saving-Water-Banner-Mobile.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F48534749226%2F1589506914071%2FSaving-Water-Banner-Mobile.jpg%3Fv%3D0\u0026c_options=","width":800,"height":960,"aspect_ratio":0.8333333333333334}]],"text_color":["#ffffff"],"title":["Saving Water"]}, "title_w_description": {"background_color":["#ffffff","#f9f9f9","#ffffff"],"block_order":["2","3","5"],"description_html":["\u003cp\u003eAn illusion of abundance masks the fact that so little of the water on earth – just 0.3% - is accessible or able to be consumed by humans. Already, it’s not enough. 30% of the wells in India have been abandoned due to contamination. By 2025, water shortages are expected to impact almost 2 billion people who will be affected by sickness and conflict as they resort to polluted water and fight for ownership. These estimates indicate that two-thirds of the world’s population will live in water-stressed regions by this time*.\u003c\/p\u003e\u003cp\u003eAnother consequence? Starvation. Food production places massive demands on the water supply, requiring between 3000 and 5000L to produce 1kg of rice and 900L for 1kg of wheat. Meat and dairy require even more, with agriculture accounting for 70% of global water use.\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e*\u0026nbsp;\u003c\/span\u003e\u003ca href=\"https:\/\/www.nationalgeographic.com\/environment\/freshwater\/freshwater-crisis\/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cspan\u003eNational Geographic | Freshwater Crisis\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","\u003cp\u003e\u003cspan style=\"font-size: 30px; line-height:40px;\"\u003e\u003cstrong\u003eIn 2019 alone, our customers helped us save 2,970,000 litres of water from being wasted - that’s more water than it takes to fill an Olympic sized swimming pool!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","\u003cp\u003ePlastic manufacture uses vast quantities of water - one HDPE 350 ml bottle\u003csup\u003e^\u003c\/sup\u003e, the size of a typical bottle from the supermarket, requires 700ml of water to make. Across 8 million bottles - the amount we\u0026rsquo;ve saved from entering landfill, so far - that equates to over 20,000,000L of water on plastic packaging alone. Or enough to fill more than 6 Olympic swimming pools. Inside the bottle? Even more water. An average shampoo or bodywash can be made of up to 80% water. Conditioner is even higher, at up to 95%.\u003c\/p\u003e\u003cp\u003eWe removed water and plastic bottles in favour of packaging functional ingredients in bar form. Our bars are highly concentrated, so you add the water, not us. It doesn\u0026rsquo;t make sense to pay for water, package it in plastic bottles and use harsh chemicals to preserve it, when there is water in your shower already.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Saving-Water-How-Many-Bottles-Saved.png?v=1589447747790\" class=\"fr-fic fr-dib\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThat super-concentration means one Ethique shampoo bar is equivalent to three 350ml bottles of liquid shampoo. For a conditioner bar that number is five 350ml bottles. By switching to beauty bars, you\u0026rsquo;re saving plastic bottles going to landfill, and the water it would take to make them in the first place.\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e^ Petrochemical derived HDPE (high density polyethylene) is the most common packaging material in the industry.\u003c\/span\u003e\u003c\/p\u003e"],"text_color":["","",""],"title":["","",""]}, "comparison_block": {}, "image_with_text": {"description_html":["\u003cp\u003eIndividually, we can all do our bit to reduce water shortages by using less water at home, buying water-efficient appliances, reducing or removing meat and dairy products from our diets and buying clothing second hand – cotton requires vast quantities in its production.\u003c\/p\u003e\u003cp\u003eHowever, we believe that the pressure to save water needs to shift from consumer to producer. Companies manufacture goods without regard for the resources they waste in the process and water is a prime example.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003e#giveupthebottle\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eSwitch from bottle to bar and you’re not only ditching plastic, but also saving water.\u003c\/p\u003e"],"image":[[{"filename":"Saving-Water-Tips.png","mime_type":"image\/png","media_type":"image","alt":"","id":1589446362352,"key":"48534749226\/1589446362352\/Saving-Water-Tips.png","scope":"48534749226","handle":"1589446362352","src":"https:\/\/cdn.accentuate.io\/48534749226\/1589446362352\/Saving-Water-Tips.png?v=0","original_src":"https:\/\/original.accentuate.io\/48534749226\/1589446362352\/Saving-Water-Tips.png?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F48534749226%2F1589446362352%2FSaving-Water-Tips.png%3Fv%3D0\u0026c_options=","width":727,"height":467,"aspect_ratio":1.556745182012848}]],"image_position":["left"],"order":["4"],"title":["What can we do?"]}, "paragraph": {} } }