{ "metafields": { "top_banner": {"block_order":["1"],"description":["\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eWe won\u0026rsquo;t deny it. Compare an Ethique bar to a typical product on the supermarket shelf and you\u0026rsquo;ll see that they cost a little bit more.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eThere\u0026rsquo;s a whole lot that goes into making, packaging, and pricing our bars, but that\u0026rsquo;s the reason they can do so much. Here, we share who we are and what we\u0026rsquo;re about. We don\u0026rsquo;t call them \u0026lsquo;clever little bars\u0026rsquo; for no reason\u0026hellip;.\u003c\/p\u003e"],"desktop_image":[[{"filename":"Value-For-Money-Banner-Desktop.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1588380442849,"key":"48619814954\/1588380442849\/Value-For-Money-Banner-Desktop.jpg","scope":"48619814954","handle":"1588380442849","src":"https:\/\/cdn.accentuate.io\/48619814954\/1588380442849\/Value-For-Money-Banner-Desktop.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/48619814954\/1588380442849\/Value-For-Money-Banner-Desktop.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F48619814954%2F1588380442849%2FValue-For-Money-Banner-Desktop.jpg%3Fv%3D0\u0026c_options=","width":1440,"height":495,"aspect_ratio":2.909090909090909}]],"mobile_image":[[{"filename":"Ingredients-Banner-Mobile.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1588380472098,"key":"48619814954\/1588380472098\/Ingredients-Banner-Mobile.jpg","scope":"48619814954","handle":"1588380472098","src":"https:\/\/cdn.accentuate.io\/48619814954\/1588380472098\/Ingredients-Banner-Mobile.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/48619814954\/1588380472098\/Ingredients-Banner-Mobile.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F48619814954%2F1588380472098%2FIngredients-Banner-Mobile.jpg%3Fv%3D0\u0026c_options=","width":800,"height":960,"aspect_ratio":0.8333333333333334}]],"title":["Our clever little bars are value for money"]}, "title_w_description": {"background_color":["#ffffff","#ffffff"],"block_order":["2","4"],"description_html":["\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eOur bars are not to be confused with soap. We make bodywash and may get called \u0026lsquo;the soap people\u0026rsquo; on occasion, but what people really mean is that we\u0026rsquo;re the bar people. Shampoo, conditioner, face-cleansers \u0026ndash; you name it. Everything we make is in solid bar form.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eThe beauty of the bar can be seen on the ingredients list when you compare it to a bottle. We make products with the same ingredients that liquid, salon quality products are made from. But unlike a bottled product, water isn\u0026rsquo;t the first one.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eWe removed water and plastic bottles in favour of packaging functional ingredients in bar form. When only 0.3% of the water on earth is accessible or usable to us, why waste it when you\u0026rsquo;re already in a room full of the stuff?!\u003c\/p\u003e","\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eWe\u0026rsquo;re on a mission to revolutionise the cosmetics industry and we\u0026rsquo;re doing it as ethically as possible. It means that we\u0026rsquo;ll never be able to compete with supermarket pricing for cheap products that cause environmental destruction with their choice of ingredients. To be frank, we wouldn\u0026rsquo;t have it any other way. Sustainability is our jam and we don\u0026rsquo;t take it lightly.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eTo us, a sustainable product is more than being plastic-free. Sustainability encompasses every aspect of what we do. It means caring for people, the planet \u0026ndash; and staying in business while we\u0026rsquo;re at it. We weigh the pros and cons to uncover the kindest, most sustainable option, and only then find a way to make it profitable.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eOur solid products are made with only biodegradable, palm oil-free, naturally derived and sustainably sourced ingredients which can be 8-16 times more expensive than their counterparts. These ingredients are fairly traded or sourced from direct trade relationships to secure fair prices and safe work conditions for our suppliers. Ethique packaging is 100% plastic-free, recyclable, biodegradable and certified compostable. Surprisingly, it costs 10-25 times more than plastic equivalents.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eWe\u0026rsquo;re New Zealand\u0026rsquo;s highest rating bCorp (top 10% of all BCorps globally),and are living wage certified employers. We\u0026rsquo;re certified cruelty-free and vegan by Peta \u0026amp; CCF, and every year we donate 20% of profits to charities to support animal rescue, community education and environmental conservation.\u003c\/p\u003e\u003ch3 dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eAccessible, Affordable, and Ethical\u003c\/h3\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eRegardless of the economics, or the quality and ethics built in, we know the price point is still above what some people can spend at one time. We want to create a world without single-use plastics and believe that we can make a difference, but this can only happen if people are willing and able to join us. That\u0026rsquo;s why we\u0026rsquo;re always looking for ways to reduce our prices, without compromising on the product itself.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eThoughts? Feedback? Ideas? Inspiration? Then please, let us know! Say \u0026#39;Hi\u0026#39; by emailing \u003ca href=\"mailto:hello@ethique.com\"\u003e\u003cstrong\u003e\u003cu\u003ehello@ethique.com\u003c\/u\u003e\u003c\/strong\u003e\u003c\/a\u003e or get in touch through our social channels.\u0026nbsp;\u003c\/p\u003e"],"text_color":["",""],"title":["Power-packed concentration","Ethics"]}, "comparison_block": {}, "image_with_text": {"description_html":["\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eWithout water, you\u0026rsquo;re left with a super-concentrated bar packed with active ingredients. For example, one clever little shampoo bar has the same hair cleaning power as three 350ml (11.83oz) bottles or more than a one litre (33.81oz) of salon quality liquid shampoo. Conditioner is even more impressive \u0026ndash; one bar saves you buying five 350ml bottles. A butter block gets rid of two 250ml bottles.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eHow did we work this out? By how much water it would take to turn each of our products into a standard liquid version \u0026ndash; generally, the mix is about 5-10% ingredients, 90-95% water. Yep, you read that right. Your average supermarket conditioner bottle is made of up to 95% water.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eWhen you look at it like that, it\u0026rsquo;s easy to see why you would expect to pay a wee bit more \u0026ndash; add together the cost of buying three bottles of decent-ish shampoo from the supermarket, and it\u0026rsquo;s about equivalent to one Ethique bar. That bar? It lasts much longer too. On average, a shampoo bar lasts for at least 3 months and a conditioner bar will typically last for about 6 months.\u0026nbsp;\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eWe also put more into each pack than just super-concentrated ingredients: ethics.\u003c\/p\u003e"],"image":[[{"filename":"Placeholder.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1588380951474,"key":"48619814954\/1588380951474\/Placeholder.jpg","scope":"48619814954","handle":"1588380951474","src":"https:\/\/cdn.accentuate.io\/48619814954\/1588380951474\/Placeholder.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/48619814954\/1588380951474\/Placeholder.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F48619814954%2F1588380951474%2FPlaceholder.jpg%3Fv%3D0\u0026c_options=","width":800,"height":800,"aspect_ratio":1}]],"image_position":["left"],"order":["3"],"title":["A bottle vs a bar"]}, "paragraph": {} } }