Hydrating Shampoo Concentrate

Hydrating Shampoo Concentrate

Rated 4.3 out of 5
Based on 288 reviews
$13.00 NZD
Rated 4.3 out of 5
Based on 288 reviews

New to haircare bars? Not sure which is right for you? Take our quiz!

Quantity:

Don't like plastic bottles but don’t like shampoo bars either? Ethique Concentrates are our answer!

One plastic-free box makes one 350g bottle of hydrating liquid shampoo suitable for normal to dry hair. To make, simply mix the concentrated bars with boiling water and you've got a fresh batch of foamy, colour-safe liquid shampoo, minus the plastic bottle!

Made with certified Fairtrade cocoa butter and coconut oil to moisturise your scalp and hair, without being greasy. Bloom is scented with lavender and peppermint essential oils for a fresh, floral experience! Made with 100% naturally derived, ethically sourced, sustainable ingredients and packaged in certified compostable cardboard packaging.

Learn more about our revolutionary Concentrates range here.

  • Cocoa butter and coconut oil boost moisture
  • Fair trade & organic ingredients
  • Free from SLS & parabens
  • Soap-free, pH balanced
  • Safe for colour treated hair
  • Works with hard water

Net weight: 50g (1.76oz)

The Ethique Guarantee: Trying new products might feel intimidating, so we’re here to boost your confidence! Try out a mini size first, or email our Miracle Workers for a custom recommendation. If you buy a product and it’s just not working out, return it to us for a full refund with our 100% satisfaction guarantee*!

1. Pour entire contents of box into a heat-proof jug.
2. Add 300ml (10.14 fl.oz.) of just-boiled water and gently stir till with a fork until the powder has dissolved. The key word here is *gently*. Otherwise, you’ll get a whole lotta foam on your bench that you’ll then need to deal with.
3. Allow it to cool slightly, then pour the mixture into a bottle you already own and pop a label on it. Give it a few shakes while it’s cooling.
4. Once made, use your liquid shampoo within six months.

Massage into wet hair; starting at the roots and working down the ends. Apply a coin size amount to wet hair and scalp. Massage in well to create a creamy lather before working down ends. Rinse for bouncy, refreshed, healthy-looking hair.

Use any plastic or aluminum container – it’s best to choose something that is shatter-proof. Even better if it has a pump to make washing a little easier.

Sodium coco-sulfate, stearic acid, maltodextrin, xanthan gum, benzyl alcohol, sodium cocoyl isethionate, behentrimonium methosulfate, Lavandula angustifolia (lavender) essential oil, Mentha piperita (peppermint) oil, Chondrus crispus (carrageenan), Cyamopsis tetragonoloba (guar) gum, dehydroacetic acid, Cocos nucifera (coconut) oil, Theobroma cacao (cocoa) butter, water (aqua), linalool, limonene, geraniol

Scientifically-proven, natural ingredients

What's in our Hydrating Shampoo Concentrate

Coconut oil

Cacao butter

Lavender oil

Coconut oil

Cacao butter

Lavender oil

Reviews

Rated 4.3 out of 5
Based on 288 reviews
Write a Review
average rating 4.3 out of 5
Based on 288 reviews
  • 5 Stars
    175 Reviews
  • 4 Stars
    51 Reviews
  • 3 Stars
    32 Reviews
  • 2 Stars
    21 Reviews
  • 1 Star
    9 Reviews
80% of reviewers would recommend this product to a friend
Customer photos and videos
Open user-uploaded video and review in a modal Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal
Open user-uploaded video and review in a modal Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal
288 Reviews
Reviewed by Mickey, from United States
Verified Reviewer
Age Range
25 - 34
My hair texture
Fine
My hair shape
Wavy
My oil production
Moderate
Rated 3 out of 5
Review posted

So-So

This product smells amazing, minty and very refreshing! It boils easily and makes a really well lathering shampoo. However- as someone with thin, flat, and low porosity hair, this product absolutely sucks any moisture out of your hair. It has to be followed up with a decent hydrating conditioner, however neither of the conditioner concentrates actually put that moister back into my hair. This product leaves my hair extremely dry and tangles horribly. This product would be best used without an Ethique-made conditioner unfortunately. I’ve tried 2 bars of this to see if it was just my hair getting used to a new product and its not. Don’t get me wrong- this stuff absolutely will clean your hair. As a shampoo it works great but not as a hydrating product. At all.

Loading...
Was this helpful?
Reviewed by Denise F., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Thick
My hair shape
Wavy
My oil production
Moderate
Rated 4 out of 5
Review posted

Saving

Great idea to reuse my old shampoo bottle and enjoy this new product for a nice soft clean.

Loading...
Was this helpful?
Reviewed by susan S., from New Zealand
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Strong perfume

Nice shampoo very strong smelling great for linen cupboard

Loading...
Was this helpful?
Reviewed by Diana K., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Medium
My hair shape
Wavy
Rated 4 out of 5
Review posted

Nice idea

Great option for those that prefer a liquid. Cleans my hair really well and definitely have noticed how hydrating it is. I’m happy to skip the mixing up, and go back to a bar next time.

Loading...
Was this helpful?
Reviewed by Rachel M., from United States
Verified Buyer
I recommend this product
Age Range
25 - 34
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Great value

This works well and smells great. It’s fairly easy to make, just requires a lot of stirring to melt all the pieces completely.

Loading...
Was this helpful?