Say ba-bye to brass, frizz & of course, plastic bottles and hello to bright, bouncy tresses!

With no sulfates, silicone or petrochemical-derived dyes, this purple solid shampoo and conditioner duo (great for blondes and silver foxes) is best used as your regular shampoo & conditioner to keep the yellow tones at bay.

Tone It Down purple solid shampoo has babassu and jasmine oils add shine and body with beetroot extract for extra colour power.

Tone It Down purple solid conditioner has lovely jasmine oil delivers deep nourishment for soft, smooth, luminous locks.

Pro tips:
- To keep brass at bay, use these as your regular shampoo & conditioner.
- Find the shampoo to not lather as much? As it's sulfate-free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.
- As the Tone It Down range contains a high concentration of purple pigments, these products may transfer on to surfaces in your bathroom. To combat this, we recommend rinsing the surfaces immediately to avoid staining.